Dealer Mark-up
I work in the RV business so I know how much mark up we have. We are in the
market for a new 16' Boston Whaler Dauntless and want to make a good deal on
year end models.....but we don't know how much profit is in the boat to know
where to make an offer.Thanks for reading Alana Marcel |
Alana
Jul 11
2006
|
| I think it is usually supply and demand. If the dealer is on
allocation from the factory, and can only get a certain number of
boats in a year, they don't have much incentive to negotiate as long
as product is moving. There are sometimes other issues such as the dealer's factory "perks"
being tied to selling at list price. |
Wayne.B
Jul 12
|
| should be close to the same as an RV biz. Wait until the snow flies and see
how bad he wants it off the lot!!! "Alana" <mail@thirdreef.net> wrote in message |
Lost
Jul 12
|
| Alana,
In the boat business, just as in the RV business, it isn't your cost
that determines the price the dealer will sell the product for. The
selling price is determined by what the customer will pay for the
product. If no one will buy the product for Cost plus 35% they will
keep lowering the price until supply meets demand. Also, if a product
is HOT, and a dealer can not keep it on his floor, he will keep raising
his profit margin. Remember when Honda and mini vans were selling for
$1500 - $2000 over list? If you really want to get a good deal on a 16' Boston Whaler Dauntless
you should not be looking at a new year end model, but at a 1 to 3 yr
old model. You can cut one hell of a deal with a owner who needs to get
rid of the boat at the end of the season. |
Reginald
Jul 11
|
| What is the markup for a motorized RV? I'm sure motor boat markup is
similar.
"Alana" <mail@thirdreef.net> wrote in message |
Jim
Jul 11
|
| I have been told boats are far less Alana |
Alana
Jul 11
|
| Costs are so high in the boat business, and (compared to other big
ticket items) unit volume is so low that there is no common practice of
trying to buy at $X "over invoice." Did anybody ever get a really good deal on an RV without knowing
invoice? Of course. Undoubtedly they started with a very low offer and
negotiated very conservatively. Probably even threatened to "walk" a
couple of times just to see if the seller might be sitting on some
additionally expendable markup. You'll just have to go about it the old fashioned way, dicker. :-) |
Chuck
Jul 11
|
| What is your markup; and how much of that can you afford to give up to close |
Jim
Jul 11
|
| Good luck. I bought a new 16' Dauntless in 2001. The dealer would not move
an inch. It was basically take it or leave it. Maybe it was the particular dealer, but I think it was more of the Whaler
"image" at the time. Things may have changed. Eisboch |
Eisboch
Jul 11
|
